Photographers Add Value by Offering a Variety of Designs and Products By Vanessa Honda and Stephen Honda

The photography industry is extremely competitive. To be successful, a photographer must continually increase the value of his offering to the client.

For a client, a photo shoot is an investment of time and money. Most session fees range from $100 to $400 dollars. When time needed for change of clothing, travel plans, scheduling, the actual shoot are taken into account, preparing for a large extended family shoot can take many hours.

Offering a varied choice of images, services and products available is one way to increase the return on this investment of a time and money.

Images

A photographer should add a variety of images to his offering - both in posing and editing effects. From a large shoot a photographer should not offer less than 40 edited images. These should include examples of images in sepia, black and white, picture to painting, and a variety of different effects. Every image does not need to be converted; but there should be a sample of each with the option to add any of these effects to any image.

Services

A photographer can add value by offering additional services. A photographer, being the creative force behind the image, is in a unique position to suggestion collection hanging arrangements that would add greatly to the attractiveness of a client's home.

Offering framing services also increases the value to the client. You as the photographer will have a good idea on what frames best fit these particular image. Use that expertise to help your clients get a complete package - both image and frame.

Products

The more products you offer the more likely it will be that each member of the group will find something that speaks to them.

Gallery Wraps will appeal to those looking for a modern style. Photo books will be attractive to the practical person who sees a limit to hanging space but still wants to own and preserve the images. DVD slide shows will often appeal to those who spend much time on their computer and would like to take a break and enjoy their images. Images of children printed on purses and other items will appeal to proud mothers and grandmothers egger to show off their children and grandchildren.

The photography industry is competitive. By offering a variety of different products, a photography studio can increase the value added to a photo shoot and thus become more competitive.

Vanessa and Stephen shoot portrait, senior, engagement, pet, wedding, and family photography. They are available to shoot in all Southern California locations.

Vanessa is a Orange County Wedding Photographer who works with a number of Laguna Beach Photographers.